Seeing these clips, I just had to find out about Hofer as it looks just like the ALDI sign that they use at the supermarket. Here goes (thank you Google!).
"The first place outside Germany Aldi Süd expanded to was Austria. That happened in 1967, when Aldi Süd bought the Austrian grocery chain Hofer. At that time, it was decided to keep the name as Hofer due to that store's brand recognition in Austria being so high. It has remained that way to this day".